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About Us - Team

The Concept is an online car rental booking service which brings together car rental operators and retail customers on one platform. As a car rental aggregator, enables hassle free booking and short notice service for a customer. A customer will henceforth not have to call multiple operators for order fulfilment. He/she will make an informed choice with back up options in place.

Founding Team: has been set up by a team of first generation entrepreneurs with 36 man years of experience in Management Consulting, Corporate Banking and Information Technology.

Ashok Subash Shashibhushan
Ashok Ananthakrishnan (BE- Mech, PGDBA and CFA) has an experience of over 11 years at S.B.Billimoria and Co, Vertebrand Management Consulting, ICICI Bank and DBS Bank. Subash Bidare (B.Com, PGDBA) has over 12 years of experience at Quality Research Group, Vertebrand Management Consulting, MTI Consulting and Kaati Zone. Shashibushan Venkatasubbaiah
(BE, MS Comp Sc.) has over 13 years of experience building software products and managing multi-disciplinary teams at Honeywell, McAfee and Phonenix Technologies.

Subash, Shashi and Ashok are avid trekkers with a keen interest in travel. They believe will make it easy for fellow travellers to book car rental services across India.

Customer Pain Points benefits
Obtaining a directory of operators to begin the search process List of reputed and organised operators available online
Repeated phone calls to determine vehicle availability Vehicle availability is online and dynamic
Apprehension regarding the antecedents of the operator Due diligence to enlist reputed operators
No facility to book online or call one number for a booking across cities Enables booking across cities online. Customer care number to understand requirements also in place
Board of Advisors
Dr Srinivasan Ramani

Dr Srinivasan Ramani earned his PhD at IIT Bombay. He has worked at the Tata Institute of Fundamental Research (TIFR), Bombay, and as a researcher at the Carnegie-Mellon University. He left the TIFR where he was Associate Director, National Centre for Software Development and Computing Techniques (NCSDCT) in 1985, and went on to serve as the founding director of the National Centre for Software Technology (NCST). While at NCST, he played a key role in creating India’s academic network ERNET that brought the Internet to India. He came to Bangalore as the first director of Hewlett Packard Labs India in 2001. He has served as a member of the Expert Panel of Advisors of the United Nation’s Task Force on ICT for Development. He has also served as Chairman of the Computer Society of India and as Chairman of the International Council for Computer Communication. He retired from HP Labs in 2007 and moved on to the International Institute of Information Technology, where he serves as a professor now.

On why Dr Ramani agreed to be on the Board of (in his own words)

"Transportation is an area which requires urgent attention in India. Considerable increase in efficiency can be achieved in our economy by innovative use of IT to make access to transport services fast and efficient. We should not be wasting people’s time when a two minute call would suffice! I have been impressed by the knowledge and enthusiasm of the TaxiGuide team, and am betting that they will make a difference"
The Story behind

In Dec 09, one of the founders was planning a pilgrimage to the holy shrine of Vaishno Devi. Since his aged in-laws were accompanying him for this trip, he was keen on ensuring that the logistics/read car rental for the travel from Jammu to Katra and back was booked and confirmed well in advance. To his amazement and disappointment, the founder discovered that none of the online travel agents in India offered such an online car rental booking facility across the country. While customers could book a flight ticket, train ticket and even a bus ticket online, they did not have the convenience of booking a car rental service online.

Back home, his wife who was dependent on radio taxis for her daily commute to and fro office was confronting another problem. Despite being a regular user of the radio taxi service, none of the operators offered a monthly scheme for pick and drop. The radio taxi operators did not have any CRM in place forcing her to call the cab companies every day for a pick up and drop. On most occasions availability of cabs had to be determined by making a series of phone calls (sometimes 10 or more) to every operator in the vicinity. Her constant nagging to figure out a solution and the need to pick up/drop her to office in case of non availability of a taxi were the early triggers for the genesis of
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